Industry & Market Analysis

EBS industry reports are updated annually and provide internationally comparable statistics on a wide range of consumer goods, services and industrial markets. They provide in-depth strategic analysis and statistics on national markets. They include data and analysis of market size, distribution channel analysis, market trends, competitive landscape, legislation, local company profiles, company and brand shares and five year forecasts.

A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and this in turn of the global environmental analysis. Through all of these analyses the opportunities, strengths, weaknesses and threats of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined. The market analysis is also known as a documented investigation of a market that is used to inform a firm’s planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.